the artist
Hi, I’m Michelle — a digital marketer and graphic designer with a passion for clean, impactful branding that connects. I specialize in helping businesses build a strong visual identity through thoughtful design, strategic messaging, and cohesive online presence. With a background in digital marketing, e-commerce, and creative direction, I bring both the analytical and artistic sides together to create brands that are not only beautiful, but intentional and effective. I believe in keeping things real, working with purpose, and designing with the end user in mind — always.
Armed with a keen eye for aesthetics and composition, I hold a deep understanding of the ever-evolving digital landscape. I craft immersive and visually stunning experiences that captivate audiences.
Tools I use daily
Experience
The Past
2024 - present
Google Ads / Analytics Manager
I currently manage PPC, Google Analytics, and graphic design for Primus Cable and Fiber Savvy—sister companies serving contractors, the U.S. military, and NASA. I run ad campaigns with budgets up to $20K, handle optimization, auditing, and reporting, and support cross-team strategy. I’ve also led meetings, hired team members, and created branded visuals and product graphics tailored to a highly technical audience.
2019 - 2023
Graphic Designer / Social Media Manager
At Contagious Sounds, I played a key role in branding the business during its early development, creating the visual identity and foundational marketing materials. I also served as a graphic designer, event planner, and social media manager—handling everything from promotional design to event coordination and digital content strategy. Additionally, I supported talent management by sourcing DJs, engineers, and musicians for local events and helping promote their work through branded marketing efforts.
Education
Degree & Certifications
I hold an Associate of Arts in Arts, Media, and Design, which laid a strong foundation in visual communication and creative thinking. Alongside that, I’ve earned multiple digital marketing certificates covering essential areas like SEO, social media, and content strategy. On the design side, I’ve completed focused certifications in internet marketing and PPC advertising—including a SEMrush PPC Ads certification—ensuring I bring both creative flair and marketing savvy to every project.